David Holland

Illuminate Your Film Career With Cinematographer Shane Hurlbut

David Holland
World-renowned cinematographer Shane Hurlbut, director of 18 Hollywood blockbusters such as Act Of Valor, and Need For Speed, and branded commercials for Ford, Amex, and Visa, is sharing his knowledge in a series of workshops around the U.S. We caught up with him about what attendees can expect. ...

Spotify To Run Video Ads in Exchange for 30 Mins of Free Music

David Holland
Lovers of free music should be thrilled to hear that Spotify will be rolling out a half hour of it via its mobile app in exchange for simply watching a video ad. In a new trial, due for release later this year, anyone using the iOS or Android Spotify app will be given the option to also watch a 15-30 second video ad in return for 30 minutes of ad-free listening....

Top Five Camera Motion Tips From Director Vincent Laforet [Interview]

David Holland
Vincent Laforet is a Pulitzer Prize winning photo-journalist turned director with a distinguished career behind both the still and motion camera. We jumped at the chance to ask him to choose his top five tips for anyone wanting to grow their expertise in directing motion....

BBC iPlayer Breaks Own Record, 248 Million TV Downloads in March 2014

David Holland
Watching the BBC via iPlayer is fast becoming the method of choice for TV viewing in the UK. The state owned broadcaster logged 320 million TV and radio requests through the iPlayer in March 2014, up by 18% year-on-year. That's a new record for the online catch-up service....

TED Study Proves That YouTube Commenters Are The Worst

David Holland
A recent study would suggest that people do act differently when it comes to YouTube as opposed to other websites, particularly when it comes to leaving comments for the creator or brand. And, no surprise, YouTube commenters are often much more negative about presenters when it comes to voicing their opinions. ...

YouTube’s ‘Preferred Channels’ List Revealed With No Great Surprises

David Holland
For those who've been following the latest news on Google's 'Preferred Program' for Advertisers, the list of 'Preferred YouTube Channels' has been revealed, and there's no real surprises. Most of the big names are included such as VICE, Buzzfeed, The Young Turks, iJustine and PewDiePie....

YouTube More Of a Threat To Music Publishers Revenue Than Thought

David Holland
The music industry has often cited piracy and illegal downloading as the main reason for the decline in revenues over the past decade, A recent report on the effect of sales of Warner Brother's artists during a YouTube blackout, suggests that YouTube may have played a more significant role in loss of earnings than previously thought....

Get Your Morning Video News Fix From CNN On Twitter

David Holland
A new partnership between CNN and Twitter will bring bite-sized video news to the social network every morning. The new series, 'Your 15 Second Morning' will be embedded on Twitter and shared from CNN's account. The initiative follows the trend for snappy news content currently doing well across Instagram and Vine. ...

Elmo & The Cookie Monster Have Fun Launching Their Own SVOD

David Holland
Sesame Street has launched a new subscription video on demand service that delivers full-length TV episodes of Sesame Street online. Subscription costs $3.99 per month or $29.99 per year and the site is ad-free as well as fully optimized for viewing across all screens,...

Royal Bank of Canada’s Innovative Video Ads Tap Into Your Emotions

David Holland
Buying a home is right up there as one of the most stressful events in life, and the whole process can trigger a range of emotions in those going through it. The Royal Bank of Canada's new video ads tap into the drama, fear, and romance of the situation, using innovative annotations and tracking codes....

Pepsi Scores First Goal Against Coca-Cola In World Cup Video Ad Games

David Holland
With around 10 weeks to go until the 2014 World Cup in Brazil, Pepsi has begun the first challenge on official sponsor Coca Cola, with a new interactive video ad that puts the viewer in control. The ad doesn't mention the World Cup though, because Pepsi isn't an official sponsor. ...

Music To YouTube’s Ears: Video Site Beats Spotify for Listeners

David Holland
Did you know that over a third of Americans age 12+ used YouTube to watch music videos or listen to music in the last week. That's more than tune in to Spotify, Pandora, ITunes, music television, iHeartRadio or Facebook. The figure is even higher for 12-24 year olds....

Comedy Central Is Not Fooling Around With Launch Of New Streaming App

David Holland
Comedy Central has launched an app that will allow viewers to watch full episodes of some of their favorite shows like The Colbert Report, South Park, and The Daily Show, on their Apple devices for free the very next day. Cable subscribers will get access to even more content....

David Holland

Dave Holland has been a video marketer since the beginning. His enthusiasm for video marketing is contagious and has been the driving force behind his development of video tools and platforms for multiple global clients over the last 5 years