Carla Marshall

YouTube Queues Videos to Chromecast So You Don’t Have To

YouTube has announced a small, but handy feature for those Chromecast owners who like to set it and forget it when it comes to viewing. As of this week, viewers will be able to queue up YouTube videos via a new Playlist feature on their YouTube watch page and stream that playlist to their Chromecast device....

YouTube’s Fan Funding Donation Feature Now Live in U.S.

There are various ways that creators can make money from YouTube, and if you have a substantial subscriber base, generate hundreds of thousands of views, or have cornered the market in niche content then making revenue from these sources is entirely possible. However, for the majority of creators who fall just below that revenue-generating potential, the site has rolled another feature that could help. Fan Funding is live for a few creators in the U.S., Japan, Mexico and Australia and if it goes well then it will be rolled out for all. ...

71% of Marketers Confirm Video Converts Better Than Other Content [Study]

Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has been found to convert better than other forms of digital content, with 71% of respondents indicating it helps conversion and lead generation. ...

Americans Spend 33 Minutes a Day Watching Video on Smartphones

Not only do Americans spend 33 minutes per day watching videos on their mobile devices, but they are willing to sit through video ads of between 15-30 seconds in return for free TV or movie content. In the UK, 32% of adults in the UK use their Smartphones every month to make a purchase, and 53% of adults are on their mobile devices while watching their TV screens. ...

Create Amazing Time-lapse Videos with Instagram’s Hyperlapse App

Time-lapse videos can turn the most mundane tourist or family footage into the most exciting or quirky clips you have ever created. But like most amateur footage, the end results are often shaky or imperfect. However, a new app from Instagram allows anyone with an Apple device compatible with iOS 7 to shoot beautiful time-lapse film without the need for tripods, Steadicams or other pricey equipment....

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it's users to be logged in. ...

Keep Facebook Videos Short and Sweet for Best Engagement

With more videos than ever appearing in Facebook's News Feed, video marketers need to take note of what is going to work for them. A new study suggests that viewers will engage with a video on Facebook, and watch it to 95% completion, if it is less than 21 seconds long. ...

Best Branded Vines of the Week: Now With Vine Loops!

Welcome to the best Vine videos of the past week - now with a little added extra. Vine has updated its site to include information about how many times each individual Vine has been played, or looped as they call it. Loop counts highlight the amount of times a Vine has been viewed in full, on Vine itself and via embeds, and now we can see how much engagement a 6-sec clip is attracting. ...

68% of U.S. Viewers Choose YouTube to Watch Online Video

When it comes to online video consumption, YouTube is still the go-to site for the majority of viewers in the US, with live TV broadcasts, and VoD site Netflix coming in a way behind. According to a recent report, 68% of respondents said it was the Google owned video portal that fulfilled most of their video viewing needs....

Best Branded Instagram Videos of the Week: 30th June 2014

Football was the theme of the most popular branded Instagram videos of the past week, attracting over 270,000 likes between the top two. NatGeo brought us some beautiful slo-mo footage from the streets of Brazil, while FC Barcelona celebrated the life and times of Argentine superstar Lionel Messi. These, and other stand-out Instavids of the week. ...

All Your Favorite YouTube Complaints in One Handy Video!

YouTubers BarelyPolitical have made a video that addresses the biggest complaints that users have about the site, including those big hits, Google+ integration, live-streaming issues, frustration with monetization, MCN's, and lack of views. It's hilarious and well worth watching. ...

YouTube Rolling Out 60FPS Video, New Creator Tools

YouTube has announced lots of new features, and the site's new functionalities include the ability to upload video at 48 and 60 frames per second, something that the video-game streaming community has long been calling for. There's a raft of new tools for creators too, including more opportunities to monetize....

5 Best Branded Vines of the Week: 26th June 2014

We are in the thick of the World Cup, and many brands have been creating Vine content around the tournament. Sick of football? No problem, just try watching it via the medium of Lego, or wallow in nostalgia as Buzzfeed takes you on a journey through World Cup history. Watch these, and other great branded Vines of the past week. ...

Carla Marshall

Editor in Chief

Carla Marshall is the Editor in Chief of Tubular Insights, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.