Carla Marshall

Emojis and Social Video: The Top Emojis on Vine and Instagram ?

Did you know that 34% of videos uploaded to Instagram contain an emoji in the caption? Or that 22% of Vines include an emoji in the description? We take a look at the top emojis used across both social video platforms. ...

New YouTube Sponsored Cards Offer Extra Income for Creators

YouTube has introduced Sponsored Cards, a new ad format that gives creators an additional revenue stream for their video content. The new Cards will appear on relevant videos and feature products or services that closely match those being featured....

73% of B2B Marketers Say Video Positively Impacts Marketing ROI

A new study from the Web Video Marketing Council, and ReelSEO, confirms that 73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50% incorporating video content in their email marketing campaigns. ...

How-To Get a YouTube Custom URL With Just 100 Subscribers

YouTube has lowered the number of subscribers a channel needs before it can claim a custom URL. Now you can change your YouTube channel's URL even if you only have 100 subscribers. We show you how in 5 easy steps. ...
youtube soccer fotbal football

Football on YouTube: Branded Videos Generate 22% More Views [Report]

Football, or soccer, is one of the most popular sports both on and off-line, and a new report from Tubular confirms what an impact it has had on online video in the last year. Did you know that football-related video content generated a staggering 37 billion views across the major social video sites in 2014?...

17 Video Marketing Tips for a Winning Strategy [Free Whitepaper]

Do you want to keep up with best practice in optimising, distributing, and marketing your video content? At ReelSEO, we've put together 17 of our best and most effective video marketing tips in a free whitepaper that you can download today! All the tips are actionable and you can start implementing them as part of your video marketing campaigns right now....

Facebook Video Billionaires: Record Breaking August Views

For the first time ever, three Facebook pages have generated over 1 Billion video views in a single month. All are compilation pages, which upload video content that is going viral elsewhere, but their huge numbers of followers ensure that the video posts get millions of views per upload. ...

5% of Videos on YouTube Drive 95% of the Views (Plus 7 More Fascinating Facts)

Did you know that just 5% of videos uploaded to YouTube are driving 95% of the views on the site? Or that the Internet welcomed only its 8th video to reach 1 billion views this week, also a YouTube upload? Find out more fascinating facts about the world's largest video platform....

How Buzzfeed is Taking Over the World – One Video at a Time

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time. ...

Is Vine Worth the Time for Branded Video Content?

You may be surprised to know that the top-ten most viewed creators on Vine for June 2015 were all individuals, and not big-name brands. So, can branded content really succeed on the micro-video platform? Absolutely. Brands don't have to create a Vine that reaches the whole audience, just one that reaches a target audience....

Facebook Video Owns Day One, But YouTube Wins the Long-Term Love

When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? A new report from Tubular and Ogilvy offers brands an insight into how they can get the best out of YouTube, Facebook, Vine, and Instagram Video....

Carla Marshall

Editor in Chief

Carla Marshall is the Editor in Chief of Tubular Insights, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.