Christophor Rick

video advertising predictions 2014

Video Advertising Predictions For 2014

Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.

4K Streaming Video - The Future Bandwidth Monster?

Netflix and Amazon are rolling out 4K content and tech companies like Sony and Samsung are releasing 4K ready TVs but what is 4K? Do we really need it and what does it mean for online and streaming video?
state of

HTML5 Browser Support Growing Fast; Chrome Takes 33% Market Share [Report]

80% of browsers support HTML5 video technology and Chrome has a 33% share of that market, the biggest piece of the pie compared to others like Firefox and IE9+ which only have a 14% share. On the mobile front iOS and Android account for 8% each of total HTML5 browser installs.
comcast on-demand ads

Comcast Want to Further Monetize VOD Content with Even More Ads

The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they're starting to dream up new ways to monetize content via more video advertising.
candy-crush-mobile gaming

Mobile Games Poised to be Next Big Thing for Video Advertising?

50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally. That's around 10 times higher CTR than display ads which spells out a big opportunity for brands.

Kaltura Offers Native Video App for Out-of-the-Box Video Portal

Open source video platform Kaltura has launched its new mobile video app which not only allow users to browse and view video but it also allows uploading of captured video, both live and pre-recorded. It's a single piece of software for a full-featured social video platform on mobile devices.
vidyard salesforce

Leverage the Power of Video and Sell B2B with Vidyard and Salesforce

Video marketing platform Vidyard have teamed up with Salesforce to enable brands to leverage video content for the B2B market. Their new tool allows businesses to see who watched what, for how long and from which location. That's a lot of very useful data for any sales team.

Online Video Now 50% of Web Traffic; Netflix And YouTube The Winners

Netflix and YouTube account for 50% of peak period web traffic with Amazon, Hulu and Facebook all trailing well behind. In contrast, Peer-to-Peer file sharing has fallen to less than 10% of total traffic in North America for the first time ever.

Kaltura Now Offers Easy OTT Subscription Based Video Platform

Kaltura is rolling out a new white label, OTT video platform which will bring subscription based pricing to their platform. The new feature means that the company will able to handle any kind of online video monetization imaginable.

Christophor Rick

Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copywriting, travel writing and journalism.