Christophor Rick

netflix youtube bandwidth

Survey Finds More U.S. Consumers Use Netflix Over YouTube

In an RBC Capital Markets survey of some U.S. Internet users, Netflix topped YouTube in a category. It might have topped them in two. However, can this love affair survive the new world order of Netflix paying for their service to receive the necessary network bandwidth? Is now the time for them to raise subscription pricing?
kontrolfreek

YouTube Marketing Nets 30% of Sales for Video Game Accessory Firm

KontrolFreeks, heard of them? If you're a gamer and on YouTube, you probably have. If you're not, it's hit or miss. However, they did such a great job marketing their product on YouTube by hooking up with other Creators that they claim 30% of revenue can be traced back to the platform and sales jumped 50% in a year. How'd they do it? Read on!
throughglass-womansday

Google Glass Women's Day PSA Evokes Emotion While Losing Message?

Google Glass is becoming a powerful storytelling tool. The visceral first-person view evokes strong emotions in many. But are all uses of Glass as a viewpoint good? Whether they are or not, they are all part of an ever-growing tapestry of stories told through the device. Some will help us evolve our storytelling and some will not. Today the buzz is all about an International Women's Day PSA attempt through Glass.
roku stick

Low Cost OTT Throw Down - Roku Stick Enters Ring

The low cost OTT throw down is heating up as Roku re-introduces a stick in hopes to keep people away from Chromecast, or more accurately, to reach those who don't want to navigate with their phone but want a more traditional remote control for their TV content. So will others enter the fray soon? By year end will we see a slew of low cost OTT options?
google storytellers

Google's Love Letter to Video Creators: You're Wonderful Storytellers

In an ad that made its debut during yesterday's Oscar's ceremony, Google showed video creator's some big love as they acknowledged the art of storytelling and the dedication, tenacity, and vision needed to bring video content to the masses. We love you too Google.
netflix broken heart

Netflix Pays Comcast, Ends Our Love Affair

In the gilded tower of Comcast, laughter rings throughout the halls as C-level executives "make it rain" with the new found wealth they have just extorted from Netflix to ensure that consumers who already pay both companies get the exact service they pay for.
spotx

SpotXchange Top Video Ad Property in January According to comScore

January didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.
house of cards season 2

House of Cards is Back and Here's Why You Should Give a Damn

Never mind Valentine's Day, fans of Frank Underwood have been waiting months for the return of 'House of Cards', the Emmy-award winning Netflix series. It's back tomorrow, and even if you don't intend to watch it, you should know why it's such a trailblazer.
Neural Net-flix

Deep Learning Set to Help you Find More Movies at Netflix

Netflix is putting a lot of time and energy into modeling neural networks and so I strip out the amazing technical jargon and look at it from a "what does it do for online video and video viewers" as opposed to a "how many GPUs does it take to train an artificial neural network in under a week?" See, why I took the other approach?
google comscore

TV-like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.
OTT and VOD

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it's hard to gauge the numbers in terms of 'should you be moving budget dollars into these types of ads.' Hopefully, more information will make for more conclusive determination on the impact of these types of ads.
tv everywhere

73% of TV Everywhere Views on Mobile Devices [Report]

TV Everywhere is increasing according to Adobe who tracked 574 million-plus TV Everywhere video streams, more than doubling the amount of streams they tracked in 2012. Mobile devices are leading the way and iOS takes the largest portion of the views, of course.
amazon

Amazon Looking to Become Major Video Advertising Network?

Amazon has teamed up with FreeWheel to begin ramping up video advertising at the world's largest eCommerce site. The possibilities are mind-boggling when you think about the amount of behavior data they probably have stored on shoppers.
three billion in content

Netflix Says $3B Burning Hole in Pocket, Wants to Buy Content

Sure, HBO hit $4.9B last year, but Netflix hit $4.3B, and has been around for half of HBO's lifetime. This year Netflix is set to drop $3B on content, but that's only the tip of the licensing iceberg. So do they have an exit strategy to the highly costly and addictive content licensing game? I think so...
horizon app

Never Worry About Another Portrait-oriented Video Again with Horizon

Sick of creating videos in portrait mode when you meant to capture your footage in landscape? Tired of trying to film at an odd angle and the camera keeps auto-rotating? There's a new video app on the market for iOS users that might make all those issues a thing of the past.

Christophor Rick

Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copywriting, travel writing and journalism.