Bree Brouwer

How the Big Media Companies Are Winning at Social Video

Every day, online audiences dedicate hours of their lives to watching video content on platforms like YouTube and Facebook. Sometimes they’re watching relatable influencers, and other times they’re watching engaging content from brands. But one particular type of creator is making waves in social video on a regular basis, and these are the media companies....

Facebook Watch Time: 15 Ways to Increase Views and Engagement

Increasing the Watch Time of videos uploaded to Facebook is a vital goal for publishers who want to increase their share of views and engagement on the platform. We give you 15 actionable takeaways you can put in place today....

How Jukin Media is Leveraging Original Video Content After Viral Success

Jukin Media, well-known for its viral video licensing and distribution business model, has launched its own production studio and announced its intentions to delve into original content. What will that look like when the brand is so closely tied to user-generated content? ...
Top-cross-platform-video-creators

Top Online Video Creators Across Social: September 2017

According to the latest online video ranking leaderboards from Tubular, Blossom, The DoDo, VT, The LADbIble, and UNILAD were some of the top video creators across the big social video platforms in September 2017....

Gaming and Entertainment Rule the Sponsored Video World

Thanks to Tubular’s latest Sponsored Video Marketing Report, we know views on sponsored video content are sky-rocketing. But what genres of content get the most attention from viewers? And what topics are sponsors most interested in investing in?...

Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

Across the main social video platforms, Warner Bros.’ properties boast more than 200 million followers and subscribers. We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms....

8 Best Practices for Brands Using Instagram Stories

With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform....

Bree Brouwer

Bree Brouwer is pro writer, journalist, and content marketer who may or may not have an unhealthy obsession with all things online video and video marketing. Her writing has appeared on Forbes, The Next Web, Fast Company, Tubefilter, The VideoInk, YouTuber Magazine, OnlineVideo.net, and more.