Bree Brouwer

Who Were the Most Popular YouTube Publishers of December 2017?

Music, and entertainment-focused channels were among those with the highest view counts on YouTube in December 2017. We take a look at the most-watched YouTube channels last month, and confirm which publishers generated the most views for their video content....

The Top Facebook Video Publishers: December 2017 Most Popular

VT, LADbible, Tasty, UNILAD, The Daily Mail, and The DoDo were some of the most-watched publishers on Facebook for video content in December 2017. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information....

How the Big Media Companies Are Winning at Social Video

Every day, online audiences dedicate hours of their lives to watching video content on platforms like YouTube and Facebook. Sometimes they’re watching relatable influencers, and other times they’re watching engaging content from brands. But one particular type of creator is making waves in social video on a regular basis, and these are the media companies....

Facebook Watch Time: 15 Ways to Increase Views and Engagement

Increasing the Watch Time of videos uploaded to Facebook is a vital goal for publishers who want to increase their share of views and engagement on the platform. We give you 15 actionable takeaways you can put in place today....

How Jukin Media is Leveraging Original Video Content After Viral Success

Jukin Media, well-known for its viral video licensing and distribution business model, has launched its own production studio and announced its intentions to delve into original content. What will that look like when the brand is so closely tied to user-generated content? ...
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Top Online Video Creators Across Social: September 2017

According to the latest online video ranking leaderboards from Tubular, Blossom, The DoDo, VT, The LADbIble, and UNILAD were some of the top video creators across the big social video platforms in September 2017....

Gaming and Entertainment Rule the Sponsored Video World

Thanks to Tubular’s latest Sponsored Video Marketing Report, we know views on sponsored video content are sky-rocketing. But what genres of content get the most attention from viewers? And what topics are sponsors most interested in investing in?...

Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

Across the main social video platforms, Warner Bros.’ properties boast more than 200 million followers and subscribers. We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms....

8 Best Practices for Brands Using Instagram Stories

With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform....

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Tubular’s recent ‘State of Online Video Report' has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon....

How Refinery29 Owns its Lifestyle Video Presence

Refinery29 is one of the most popular, fastest-growing media brands in the world, and also one of the most-recognized publishers of online video. Here’s how Refinery29 continues to attract views and why the publisher is worth paying attention to in terms of video strategy....

Business Insider Videos Thrive on Delivering Soft News

Business Insider has established itself as a go-to source for clips related to news, current events, human interest stories and more. Read why the publisher's video strategy is a vital part of its digital success story....

Bree Brouwer

Bree Brouwer is pro writer, journalist, and content marketer who may or may not have an unhealthy obsession with all things online video and video marketing. Her writing has appeared on Forbes, The Next Web, Fast Company, Tubefilter, The VideoInk, YouTuber Magazine, OnlineVideo.net, and more.