My Cupcake Addiction video content has generated nearly 1 Billion views on YouTube and Facebook. The woman behind the sweet treat empire has worked with a number of brands along the way, and tells us what makes for the sweetest deal.
Taco Bell has been using video as part of its digital marketing strategy since 2011, and the brand is active across most of the main social video platforms. Facebook is driving 92% of its video views, but Instagram Video is generating the most engagement.
YouTube Interactive Cards are the shiny, updated annotations that also work on mobile devices. We take a look at how you can boost engagement on your YouTube videos from using one of the newest - Poll Cards.
Instagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with last month's most watched Instagram Video Creators Leaderboard.
Instagram will soon start showing followers images and videos that it believes they want to see first, rather than the ones most recently posted. How can video marketers make the most of this new feature?
Did you know that YouTube has an extensive certification program, primarily aimed at educating interested parties in best practices for Audience Development or Digital Rights? This is a great program for individual creators or brands looking to grow their own channel or help other creators.
Many of us use YouTube to discover video content by unknown creators, and to uncover different content from creators we know and love. But it can be frustrating when YouTube's front page algorithm consistently returns curated content that we're not interested in watching, or pushes certain creators and verticals over others.
YouTube's ContentID system was put in place to control copyright violations, but the Fair Use system is complicated and many creators have fallen foul of false claims and takedown requests. Now YouTube has confirmed that it is trying to do right by the community and look into the issues created by these false copyright claims.
In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that's a huge marketing and advertising opportunity for brands.
Late night television stars like Jimmy Fallon, Jimmy Kimmel, and James Corden are not only huge hits on TV, they are also generating massive views and engagement for their online video content. We take a look at late night television's takeover of YouTube.
This week, YouTube megastars The Fine Bros announced that they are offering a licensing deal on their “React” video series, but this has caused a huge outcry among other creators who say Fine Bros Entertainment have no hold on the copyright. We take a look at the details.
Staff Contributor & Video Expert
Andy Smith has been exploring what makes YouTube and its creators tick, on his own YouTube channel, since 2010.