When it comes to marketing your YouTube channel online, there are many great options available to you. Social media, Video SEO, and blogging are some of the most effective ways, but these are all involve using the internet to promote your YouTube channel, and video content. While the online world is great for marketing your brand, there are many offline marketing tactics that can be utilized as well. In this article, we will cover some of the most popular ways to promote your YouTube channel without the internet. Let’s begin with:
#1 Attend Industry or Other Relevant Events
Attending events is a great way to build connections, gain knowledge, and raise your profile. It is also a great way to market your YouTube channel. When you are interacting with others, you have an opportunity to tell them about your YouTube channel and what it’s about. Having conversations with potential viewers is a fantastic way to build a strong relationship with your audience.
It is important that you attend the “right” events for effective exposure. This means going to events that are relevant to your niche and industry. In-person networking is one of the top ways to market your channel offline. You can also meet other video creators in your niche and have an opportunity to possibly cross promote or collaborate.
Speaking of events, you may also want to look into attending VidCon. This event is known to have the largest gathering of YouTube video creators and fans. It is an awesome place to get the word out about your YouTube channel and meet others who are involved in your industry. You can also make key contacts for growth opportunities in the future.
#2 Start Meet Ups
Starting a meet up group with other video creators in your industry can bring more exposure to your YouTube channel. If you know other creators on YouTube that are close to where you are located, you can all meet up weekly or monthly. Every time a new person joins, chances are high that they will check out your channel!
Meet ups provide a great place to talk about the latest strategies and trends for video creators on YouTube. They can lead to cross promotion and collaboration opportunities to help grow your audience. A meet up group helps you build a strong connection with other channel owners which is essential for marketing success.
#3 Update Business Cards
These work well with the strategies mentioned above. Business cards have been a marketing tool for a while now because they still work well. You can use them to promote your YouTube channel by handing them out to potential viewers and creators that you meet. For this to work effectively, you want to add your YouTube channel name and url to the card in easily readable text. You can even add in a tagline about your channel that entices people to check out your videos. Make sure to have an eye catching design to differentiate your card from other business cards.
#4 Write for a Magazine
Know of any local magazines in your area? Find a publication that is relevant to your industry, and send in an article submission. If you create videos on different cooking recipes then write for a cooking magazine. If you’re a travel vlogger, you can write for a travel magazine. You get the point!
Writing for a magazine allows you to brand your YouTube channel which is important for promotion. Many magazines include a short bio of the writer for their articles. This is one of the best places to mention your YouTube channel. You can even try contacting your local newspaper for contribution opportunities.
It doesn’t always have to be an article submission. Sometimes reporters and journalists are conducting interviews on certain topics. This is another opportunity for you to give some input and get your YouTube channel mentioned in return.
#5 Wear a Branded T-Shirt
Branded t-shirts are a cool way to bring attention to your YouTube channel. T-Shirt marketing is a very popular method used for promoting business messages. You can start using the same marketing strategy to your advantage by creating a branded t-shirt with your channel information. Like with business cards, you want to include your YouTube name, channel url, and a tagline to spark interest! You can even make some extra t-shirts for your friends and family to expand your reach!
You don’t have to stop at t-shirts. You can put your YouTube information on hats, hoodies, or even jackets. Everyday accessories can also be branded such as pens, water bottles, bags, or even your phone case!
#6 Become a Speaker
Speaking at events and seminars helps you establish yourself as someone with expert knowledge in your industry. For example, if you create YouTube videos on the top muscle building exercises and workouts, you can try becoming one of the speakers at an event related to fitness. This is a great way to showcase your knowledge to potential viewers who will be interested in checking out your YouTube channel when looking for similar information.
#7 Use Stickers
Sticker marketing is a fun way to market your channel. The strategy is simple, just pick a design and add your YouTube info to create a branded sticker. In order to bring in lots of exposure from your stickers, you want to place them in busy areas. For example, it could be your school locker, a university message board, a frequently used door, or even on your vehicle! Make sure you have permission to place the stickers wherever you like before doing so because you do not want to draw negative attention.
#8 Use Branded Bookmarks
Is there a library close to you? If so, this method can do wonders for your YouTube marketing efforts. Branded bookmarks are often used to promote websites and deliver business messages. But they can also be used for marketing your videos and YouTube channel.
Go to a library near you and see if you can get a deal done to have your branded bookmarks added to every book being checked out. Be sure to include the big 3 in your bookmark design. This would be your YouTube name, channel url, and a great tagline. You can also include the web address of your channel’s social media pages! Every time someone rents out a book, they could end up being your subscriber!
Online strategies such as social media marketing, search engine optimization, and blogging are highly effective. But you should still keep an eye out for offline strategies as well. You won’t know what works best for you until you try it. The goal of this article was to help you understand that you can get still get great exposure for your channel without using the internet. Combining offline and online marketing strategies is a formula for success. Give these methods mentioned above a try to expand your YouTube channel’s potential reach!