Month: August 2017

GE’s Sponsored Videos Electrify B2B and B2C Audiences

General Electric has been using video as part of its digital marketing strategy for years, but now it's teaming up with a host of partners to sponsor video content that engages millions of people. ...

8 Best Practices for Brands Using Instagram Stories

With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform....

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Tubular’s recent ‘State of Online Video Report' has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon....