Month: April 2016

best instagram videos by brands

7 of the Best Branded Instagram Videos April 2016

As brands continue to produce innovative short-form video content on Instagram, we take a look at some of the best uploads on the micro-video platform in April 2016....
youtube poll cards

How To Boost Video Engagement with YouTube Poll Cards

YouTube Interactive Cards are the shiny, updated annotations that also work on mobile devices. We take a look at how you can boost engagement on your YouTube videos from using one of the newest - Poll Cards....
turkish airlines video marketing

How Turkish Airlines is Winning Big at Video Marketing

When it comes to video marketing, Turkish Airlines is flying circles around the world’s largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don’t?...

The Most-Popular Instagram Video Creators: March 2016 Leaderboard

Instagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with last month's most watched Instagram Video Creators Leaderboard. ...
nba social video

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics....

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the full 6 hours. ...
Generation Z and Social Video

Social Video Way More Important than TV for Generation Z

13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and especially to their peers....
donald trump youtube channel review

Donald Trump Knows How to Promote, But Not on YouTube

Donald Trump is the king of self-promotion, but not when it comes to YouTube. We take a deep dive into his official YouTube channel to review the content, promotion, optimization, and community strategy of this 2016 Presidential Candidate. ...

LEGO & Facebook Video: Is the Brand Missing a Quick Win?

LEGO has found huge success with its video marketing strategy, and has millions of followers who engage with its content online. But it may be missing a trick by not uploading enough native videos to Facebook. ...