After 7 years of panels, parties and best practice tips, VidCon has everything pretty well summed up. Do what you love, content is king, find your passion, let the creator have freedom in brand deals, make great thumbnails, reply to comments, be active across multiple platforms . . . you get the picture. There is something for every level and type of creator at VidCon. Hopefully this list of the top tips from VidCon 2016 has a few gems you haven’t heard before, if not you may want to talk to Hank Green about speaking at next year’s convention.
17 Killer Tips for Online Video Success: VidCon 2016
#1 Consider metrics other than growth. Sometimes it’s not all about growing an audience or getting views/engagements. Know your goals and work towards them.
#2 Dig past the top layer of creators when looking for partners for your brand or collaboration opportunities. The most interesting things online aren’t happening at the top, they are happening with the creators who are forced to innovate and think outside the box to survive.
#3 Top YouTuber Swoozie suggests you ask yourself three questions as you create and it will help you not only make better content, but maintain great relationships with fans.
- How can I be authentic to myself?
- How can I serve fans?
- How can I prepare myself for the next big trend?
#4 Everyone needs a mentor. If you don’t have one, get one. If you don’t need one anymore it’s probably time for you to step up and help an up and comer find their way.
#5 Brands – don’t simply connect with the biggest creators. Find and connect with creators who actually resonate with your brand, the results should have a deeper and more meaningful impact on your audience.
#6 As YouTuber Mike Tompkins said, “enable creators to make cool stuff”. That’s all they want to do. Whether you are a brand who can help with funding or a creator with a unique perspective to share on a collaboration, if you can help them in the process, they will return the favor with content that is more passionate and engaging, ultimately helping you or your brand reach your goals.
#7 Understand the laws around endorsement on Snapchat. Just because Snaps can vanish doesn’t mean you don’t have to follow FTC guidelines. Any paid advertisements should be disclosed in the medium they are being created in. If it’s video, declare it in video, if it’s text declare it in text. If you find that too tricky or hard to follow, use a different platform for your promotion.
#8 Early views can dictate the entire life of a video on YouTube. In the first 24-48 hours it is critical to spread the word about your latest project. Know which outlets you’re going to tap for this exposure before you go live.
#9 As more emphasis is placed on the quality of content and watch-time, spend less time worrying about tips/tricks to game your way to the top and more time on how you can perfect your craft and connect with your audience.
#10 Don’t get stuck on the analytics, learn by making and doing.
#11 Work with creators who are easy to work with, care about their work and are truly engaged with their audience.
#12 Focus on serving the 20% of your audience that is the super fan. Who they connect with will determine more of your growth than anything else.
#13 Follow the two commandments of remarketing to have the most success. These also apply to anyone trying to build a relationship with a fan or creator:
- Thou shall not be annoying.
- Thou shall not be creepy.
#14 Realize your first video will be terrible and likely many more. It is a process and a sacrifice. Be willing to take risks.
#15 Let the right people into your group. Surround yourself with great people and you can do anything.
#16 Be willing to change and adapt for your audience, they are your boss.
#17 “If your video fails, it’s not the end of the world, just the end of the week.” –Devin Graham
If it feels like you’ve heard these tips before, good! That means you’re either a regular visitor to our tips or have attended VidCon, both of which probably make you a pretty awesome individual. If even one of these tips sits with you and helps you become a better brand or creator, our job is done here. We’ll see you back at VidCon in 2017 and who knows, maybe you’ll even see us when VidCon travels to Amsterdam or Melbourne as well!