11 Trends That Are Driving Billions of Social Video Views in 2018
Carla Marshall
The brand new 'State of Online Video' report highlights 11 types of content driving billions of views across YouTube and Facebook. Download the insights today!...
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Brands Kick Off World Cup 2018 With a Sponsored Video Push
Carla Marshall
In the week's global sponsored video chart, FIFA World Cup 2018 is the big tentpole sporting event that is generating millions of views for brands....
Tubular Labs Top Sponsored Videos Leaderboard of the Week
Carla Marshall
Which brands and publishers made the list of the top ten most viewed global sponsored videos? Take a look at the latest leaderboard from Tubular Labs. ...
Ocean’s 8: How Official Trailers and User-generated Content Performed Online
Carla Marshall
'Ocean's 8' opens today but how did the official movie trailers perform online compared to user-generated content and influencer videos uploaded to Facebook and YouTube?...
2018 FIFA World Cup Videos and Sports Content Are Winning YouTube
Greg Jarboe
Sport-based content on YouTube has been exploding in recent years. Here are some insights into how branded video sellers and video showrunners can take advantage of this red hot trend!...
Jimmy Fallon and Talent Shows Rule NBC Entertainment’s Top Online Videos
Bree Brouwer
NBC Entertainment has won more Emmy Awards than any other television network in history, but its social video strategy is also at the award-winning level. ...
5 of the Best Sponsored Video Campaigns on Instagram: May 2018
Greg Jarboe
A huge number of sponsors and partners are publishing video content on Instagram. We take a look at 5 of the best sponsored video campaigns on Instagram in May 2018....
‘Solo: A Star Wars Story’: Official Trailers Generate Stellar Engagement Rates
Carla Marshall
Fans of Star Wars continue to consume and engage with official video content around the release of 'Solo' at a staggering rate. We break down the video analytics around the latest Star Wars franchise. ...
Video ROI: Why Kellogg’s Spends 70% of its Advertising Budget With YouTube
Greg Jarboe
For Kellogg's, YouTube is the #1 partner when it comes to video advertising and promotion, with digital video campaigns driving the creative and strategy behind everything else they do. ...
Esports Videos Attract Billions of Views (and Lots of Brand Opportunities)
Bree Brouwer
The esports industry is set to hit $905.6 billion by the end of 2018; in the last year alone, esports videos have pulled in 650 million total views. Clearly, this industry is growing rapidly, and brands have plenty of opportunities to jump on board....
Strategic Insights into ESPN’s Success in the Digital Video Era
Greg Jarboe
Sports broadcasting giant ESPN generates over 1B social video views a month across its properties by publishing content that thrills and engages its fans. We take a look at the strategic insights that have led to ESPN’s incredible success with online video. ...
Video Analytics: 10 Things You Need to Know About Sponsored Video
Carla Marshall
Sponsored video is a billion dollar industry, and an incredibly effective strategy for reaching those target digital-first audiences. We take a look at 10 things you need to know about sponsored video content....
Are Sponsored Videos More Effective than Pre-roll Video Ads?
Greg Jarboe
Find out why a new report from Ogilvy and The Young Turks states that sponsored videos may be more effective than pre-roll video ads....
The Top Facebook Video Publishers: April 2018 Most Popular
Bree Brouwer
VT, LADbible, Tasty, UNILAD, The Food Network, and The Dodo were some of the most-watched publishers on Facebook for video content in April 2018. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information....
Who Were the Most Popular YouTube Publishers of April 2018?
Bree Brouwer
Music, and entertainment-focused channels were among those with the highest view counts on YouTube in April 2018. We take a look at the most-watched YouTube channels last month, and confirm which publishers generated the most views for their video content....
A&E Networks Uses Tubular to Stay Ahead in the Entertainment Arena
Danielle Lepe
A&E Networks have a growing digital audience of over 500 million users. The global entertainment media company discuss how they use Tubular data to stay ahead of the competition, and prove to brands how they can maximize ROI from sponsorship investments. ...
How Video is Playing a Key Role in the New Meredith’s Transformative Journey
Greg Jarboe
Meredith is already a digital media giant, but with over 9 billion annual views, video is playing a key role in Meredith’s transformative journey to meet audience demands....
Video Trends: 8 Critical Industry Takeaways from NewFronts 2018
Greg Jarboe
We bring you the latest need-to-know industry trends and video insights from NewFronts NY 2018....
Emerging (and Delicious) Video Trend: Fancy Meals Made Easy
Greg Jarboe
In Tubular’s Q1 2018 State of Online Video Report, we discovered a new up-and-coming video trend: fancy meals made easy. Here's what it means for companies who want to analyze this trend for themselves....
17 Fascinating Reasons USA TODAY Is a Video Star
Greg Jarboe
USA Today has cemented itself in the world of digital video thanks to a successful video strategy. Here's how the publisher went from traditional newspaper to a top video destination for news and politics....
Coachella 2018: Live-streams and Beyonce Pull in Record Online Video Views
Bree Brouwer
Coachella 2018 has just wrapped up, which means it's time to figure out what kinds of videos music fans were watching related to the event. Read on to discover which videos made it into the top ten most-viewed Coachella videos!...