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Gaming and Entertainment Rule the Sponsored Video World

Bree Brouwer

Pet Industry Scores Big with 2M Average Video Views for Sponsored Content

Bree Brouwer

How to Stay on the Right Side of the FTC When Publishing a Sponsored Video

Greg Jarboe

Video Trends: Why Sponsored Content is the Future of Digital Advertising

Carla Marshall

When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

Greg Jarboe

Why Paying Celebrity Influencers $500,000 for a #Sponsored Video Ad May Not Give You the Best ROI – Advertising Week 2017

Greg Jarboe

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    Gaming and Entertainment Rule the Sponsored Video World

    Bree Brouwer
    Thanks to Tubular’s latest Sponsored Video Marketing Report, we know views on sponsored video content are sky-rocketing. But what genres of content get the most attention from viewers? And what topics are sponsors most interested in investing in?...

    Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

    Bree Brouwer
    Across the main social video platforms, Warner Bros.’ properties boast more than 200 million followers and subscribers. We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms....
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    Top Online Video Creators Across Social: August 2017

    Bree Brouwer
    According to the latest online video ranking leaderboards from Tubular, The DoDo, VT, The LADbIble, and UNILAD were some of the top video creators across the big social video platforms in August 2017....

    Most Popular YouTube Creators August 2017 – YouTube Channel Rankings

    Bree Brouwer
    Music, and entertainment-focused channels were among those with the highest view counts on YouTube in August 2017. We take a look at the most-watched YouTube channels last month, and confirm which publishers generated the most views for their video content....

    The Top Facebook Video Publishers: August 2017 Most-Popular

    Bree Brouwer
    UNILAD, Viral Thread, LADbible, Blossom, and Bright Side were some of the most-watched publishers on Facebook for video content in August 2017. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information....

    GE’s Sponsored Videos Electrify B2B and B2C Audiences

    Greg Jarboe
    General Electric has been using video as part of its digital marketing strategy for years, but now it's teaming up with a host of partners to sponsor video content that engages millions of people. ...

    8 Best Practices for Brands Using Instagram Stories

    Bree Brouwer
    With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform....

    Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

    Bree Brouwer
    Tubular’s recent ‘State of Online Video Report' has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon....