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    THE LATEST ONLINE VIDEO INSIGHTS FROM TUBULAR

    Why Big Brands Need Sponsored Video Not Christmas TV Ads

    Sponsored video campaigns by influential content partners and publishers can make the cash register ring far more often for big brands at a significantly lower cost than yet another expensive TV ad that’s repurposed and uploaded to YouTube and Facebook....

    How to Increase Engagement on Sponsored Video Campaigns

    Sponsored video content is a form of advertising media intended to educate, entertain, and engage consumers by delivering an intentional message about a brand's product or services. But what's the secret sauce for increasing engagement on your sponsored video content?...

    How Jukin Media is Leveraging Original Video Content After Viral Success

    Jukin Media, well-known for its viral video licensing and distribution business model, has launched its own production studio and announced its intentions to delve into original content. What will that look like when the brand is so closely tied to user-generated content? ...
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    Top Online Video Creators Across Social: September 2017

    According to the latest online video ranking leaderboards from Tubular, Blossom, The DoDo, VT, The LADbIble, and UNILAD were some of the top video creators across the big social video platforms in September 2017....

    Gaming and Entertainment Rule the Sponsored Video World

    Thanks to Tubular’s latest Sponsored Video Marketing Report, we know views on sponsored video content are sky-rocketing. But what genres of content get the most attention from viewers? And what topics are sponsors most interested in investing in?...

    Video Trends: Why Sponsored Content is the Future of Digital Advertising

    Today, millions of video are being consumed via social networks, and owned and operated websites. But the proliferation of ad-blocking software, as well as the disruption of traditional methods of advertising, pose a real threat to brands, publishers, and media buying agencies. But, sponsored video is the fastest growing vertical in digital advertising today and could be the answer to reaching as much of the target audience as possible....

    Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

    Across the main social video platforms, Warner Bros.’ properties boast more than 200 million followers and subscribers. We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms....

    GE’s Sponsored Videos Electrify B2B and B2C Audiences

    General Electric has been using video as part of its digital marketing strategy for years, but now it's teaming up with a host of partners to sponsor video content that engages millions of people. ...

    8 Best Practices for Brands Using Instagram Stories

    With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform....