Video Marketing Insights

Emmys 2018: Why Nominated Broadcasters are Missing a Trick on YouTube

Carla MarshallSeptember 17, 2018

Billions of Online Video Views Prove the World Just Can’t Get Enough of K-Pop

Bree BrouwerSeptember 13, 2018

Uncover Your Next Digital Video Strategy with Performance Insights

Carla MarshallSeptember 12, 2018

End of Summer Brings Out the Sponsored Video Content From Big Brands

Carla MarshallSeptember 8, 2018

Views on Pumpkin Spice Latte Videos Are Heating Up Across Social

Bree BrouwerSeptember 7, 2018

How Rooster Teeth Employs Data to Make Smart Programming Strategy Decisions

Bree BrouwerSeptember 6, 2018

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Emmys 2018: Why Nominated Broadcasters are Missing a Trick on YouTube

Carla MarshallSeptember 17, 2018

All of the 2018 Emmy nominees in the Best Drama and Best Comedy Categories have a strong Facebook presence - but broadcasters are missing a big trick when it comes to audience development strategies on YouTube....

Billions of Online Video Views Prove the World Just Can’t Get Enough of K-Pop

Uncover Your Next Digital Video Strategy with Performance Insights

End of Summer Brings Out the Sponsored Video Content From Big Brands

Views on Pumpkin Spice Latte Videos Are Heating Up Across Social

How Rooster Teeth Employs Data to Make Smart Programming Strategy Decisions

Bree BrouwerSeptember 6, 2018

Video showrunners are key to the success of a brand's video content strategy. Learn how Rooster Teeth's Evan Bregman uses data to inform programming decisions for one of the most successful digital media companies around!...

KSI Draws With Logan Paul But Wins Top Sponsored Video of the Week Anyway

Carla MarshallAugust 30, 2018

The much-hyped boxing match between YouTube megastars KSI and Logan Paul ended in a draw, but KSI wins big when it comes to sponsored video campaigns....

Top News and Politics Sites for July Highlight Digital First Video Publishers

Greg JarboeAugust 23, 2018

The Top 10 U.S. news creators Leaderboard for July 2018 highlights how digital first publishers, and the digital arms of traditional broadcasters, are generating huge views online....

Viral Entertainment Facebook Publishers Surge in Popularity in July 2018

Bree BrouwerAugust 17, 2018

July 2018 saw billions of views across Facebook video publishers, many of them stemming from the viral entertainment genre in particular. Here's what Tubular's latest leaderboard can show you about this trend!...

Family-Friendly Content Monopolized YouTube This Summer: Top YouTube Channels July 2018

Bree BrouwerAugust 17, 2018

Our July leaderboard is here for the top YouTube channels of the month, and with it, we saw millions of views on children's programming and kid-friendly channels. Read on to see what other brands and creators held notable positions in the top 100!...

Brands Sponsor Top YouTube Celebrities to Generate Millions of Video Views

Carla MarshallAugust 16, 2018

Major YouTube celebrities have massively engaged audiences, and many brands are leveraging the sponsored video opportunities this creates. Check out the latest Tubular global sponsored video chart for details. ...

10 Knockout Tips from Top Video Experts For an Insights Driven Video Strategy

Bree BrouwerAugust 15, 2018

As the video landscape continues to grow, brands need to know how to use insights to grow their content strategies. We hosted a panel of experts to talk about this exact topic and here's what we learned....

Shane Dawson’s Jeffree Star Special Tops the Sponsored Video Chart

Carla MarshallAugust 11, 2018

Shane Dawson's spotlight on cosmetics guru Jeffree Star not only set YouTube buzzing, it created millions of sponsored video views for a last minute brand partnership....

The Masters Of Creative Selling: How Ogilvy Understands the Social Video Audience

Danielle LepeAugust 10, 2018

Ogilvy is an advertising & marketing powerhouse which uses data-driven insights to keep ahead of audience trends and behavior on behalf of the brands they work with. Learn how data is helping the agency overcome some of the biggest challenges in online video....

14 Killer Video Trends and Insights From the 2018 FIFA World Cup

Greg JarboeAugust 9, 2018

The 2018 FIFA World Cup is the gift that keeps on giving when it comes to video insights. Tubular teamed up with OMD on a 'World Cup 2018 Wrap Up' to bring you the big stories from the tournament....

Fortnite Fails Are an Addicting Video Trend (And Brands Should Care About That)

Bree BrouwerAugust 8, 2018

Tubular's Q2 State of Online Video report discovered Fortnite fails and funny moments are trending on YouTube. Here's why brands should care about this phenomenon and how they can use it in their own video marketing!...

Cocktails, Soccer and Luxury Travel are the Big Winners in Sponsored Video

Carla MarshallAugust 2, 2018

Summer cocktails, soccer, and a glimpse into luxury travel generated the most sponsored video views across Facebook and YouTube this week. Check out the latest Global Sponsored Video Leaderboard from Tubular to get the latest insights....

How TV Networks Can Utilize the Room Tours Trend in Their Digital Video Strategies

Bree BrouwerAugust 1, 2018

The "room tours" trend has been one of the most-watched types of content on YouTube in 2018. Here's how brands, and in particular TV networks, can use this trend in their digital video efforts!...

Delicious Deal: Food-Based Sponsored Videos Order Up Millions of Views

Bree BrouwerJuly 27, 2018

For the week of July 15, the majority of the most-viewed sponsored videos all had to do with one delicious thing: food. Check out which brands and publishers landed on this week's chart!...

How the World Cup Helped These Brands Climb to the Top of the Leaderboards

Bree BrouwerJuly 27, 2018

The World Cup may be over, but it had a huge impact on the online video success of many brands and creators in June. Read on to find out who was on the sports leaderboards around the world last month!...

‘Aquaman’ Was The Most Viewed and Talked About Movie Trailer from San Diego Comic-Con

Bree BrouwerJuly 26, 2018

A huge range of movie trailers were released at San Diego Comic-Con 2018. Aquaman generated the most buzz online, but find out which others attracted millions of social video views....

Here’s Why “Street Food” and “Mukbang” Are Still Huge Video Trends to Watch

Greg JarboeJuly 26, 2018

Tubular's Q2 2018 State of Online Video Report discovered audiences on Facebook and YouTube can't get enough of "street food" videos, as well as "mukbang" (watching other people eat). Here's which creators and brands contributed to the explosive growth of these trends! ...

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Fortnite Fails Are an Addicting Video Trend (And Brands Should Care About That)

End of Summer Brings Out the Sponsored Video Content From Big Brands

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Tubular Insights' Latest

Billions of Online Video Views Prove the World Just Can’t Get Enough of K-Pop

Uncover Your Next Digital Video Strategy with Performance Insights

End of Summer Brings Out the Sponsored Video Content From Big Brands

Views on Pumpkin Spice Latte Videos Are Heating Up Across Social

Brands Sponsor Top YouTube Celebrities to Generate Millions of Video Views

Shane Dawson’s Jeffree Star Special Tops the Sponsored Video Chart

Fortnite Fails Are an Addicting Video Trend (And Brands Should Care About That)

Cocktails, Soccer and Luxury Travel are the Big Winners in Sponsored Video

Delicious Deal: Food-Based Sponsored Videos Order Up Millions of Views

How the World Cup Helped These Brands Climb to the Top of the Leaderboards

Here’s Why “Street Food” and “Mukbang” Are Still Huge Video Trends to Watch

Why “Sent Me” Videos are the New Unboxing Phenomenon