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Top Three Takeaways From #VidCon 2017 Industry Track

Greg Jarboe

64 Percent of Consumers Purchase After Watching Branded Social Video Content

Greg Jarboe

Business Insider Videos Thrive on Delivering Soft News

Bree Brouwer

Fake Freckles: The Surprising Summer Beauty Hack That’s Trending Online

Daphne Miller

Carpool Karaoke: From Snackable Content to Viral Phenomenon

Daphne Miller

28 Reasons Why VidCon 2017 is a Must-Attend Event for Publishers, Brands, & Marketers

Greg Jarboe

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    Top Three Takeaways From #VidCon 2017 Industry Track

    Greg Jarboe
    Read our top three takeaways from the Industry Track sessions at #VidCon2017. These are the most strategic insights, critical data, tactical advice, and trends in the social video marketing business right now. ...

    A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

    Bree Brouwer
    Did you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas. ...

    Here’s the Daily Mail’s Winning Social Video Strategy

    Bree Brouwer
    With over 11.3M followers on Facebook alone, The Daily Mail is one of the most-watched news and media publishers of 2017. But what makes the brand’s videos so appealing? Here’s what we discovered when we analyzed the Daily Mail’s video content....

    Audiences Can’t Get Enough of Wonder Woman Video Content

    Bree Brouwer
    The much-anticipated Wonder Woman movie has finally been released, and the initial reviews are very positive. But how does this enthusiasm for Wonder Woman translate into views and engagement on videos like official trailers and fan-related content?...

    In 2017, Every Brand Needs to Have an Influencer Strategy

    Allison Stern
    In April 2017, Tubular tracked 8M influencers who collectively drove 759B video views. This compares to 180B total monthly views for media and entertainment organizations, and 24B views for brands. That's why every brand needs an influencer strategy for their marketing campaigns....

    How The New York Times is Making News With Social Video

    Bree Brouwer
    The New York Times is one of the most recognized media companies in the United States, and over the last 160 years, it has built a name for itself as a destination for authoritative news and professional journalism. The NYT also has an engaging social video presence with 15.2 million followers, and thanks to these dedicated fans, NYT routinely pulls in millions of views a month from its video content. ...

    Destruction Content Is Blowing Up on YouTube

    Bree Brouwer
    Destruction-based videos have exploded on social video, particularly on YouTube. In fact, views for this very niche content have increased 366% year-on-year on that platform. ...
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    Top Online Video Creators Across Social: April 2017

    Bree Brouwer
    According to the latest online video ranking leaderboards from Tubular, The DoDo, Viral Thread, The LAD BIble, and UNILAD were some of the top video creators across the big social video platforms in April 2017....

    Group Nine Media Steals The Show at #NewFronts2017

    Greg Jarboe
    Group Nine Media is a family of digital media brands (NowThis, The Dodo, Seeker, and Thrillist) built for the mobile, social, and video-first world. It generated 3.3B video views and 96M social actions against its content in April 2017, and is scaling up at a breakneck pace. ...