Video Marketing Insights

Top 5 Takeaways from VidCon 2018

Carla MarshallJuly 8, 2018

Brands Take to Sponsored Video to Highlight Environmental Issues

Carla MarshallJuly 8, 2018

LG Partners with PewDiePie & Ali-A to Create Millions of Extra Sponsored Video Views

Carla MarshallJune 29, 2018

FIFA World Cup 2018: Watch the Most Viewed Videos (To Date)

Carla MarshallJune 27, 2018

5 Ways Brands Can Use IGTV to Distribute Killer Long-Form Content

Bree BrouwerJune 27, 2018

How BuzzFeed Built a 60 Billion Video View Powerhouse

Danielle LepeJune 27, 2018

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Top 5 Takeaways from VidCon 2018

Carla MarshallJuly 8, 2018

VidCon 2018 brought together over 30,000 industry professionals, publishers and creatives to showcase the latest in content strategy, audience development, platform features and best practices. We bring you our top 5 takeaways from the event....

Brands Take to Sponsored Video to Highlight Environmental Issues

LG Partners with PewDiePie & Ali-A to Create Millions of Extra Sponsored Video Views

FIFA World Cup 2018: Watch the Most Viewed Videos (To Date)

5 Ways Brands Can Use IGTV to Distribute Killer Long-Form Content

How BuzzFeed Built a 60 Billion Video View Powerhouse

Danielle LepeJune 27, 2018

BuzzFeed's stable of over 90 social properties has generated 60B video views. Find out how the publishing giant has successfully grown its audiences across multiple platforms....

Jurassic World: Fallen Kingdom – Influencer Videos Generate 3x Engagement of Official Content

Carla MarshallJune 24, 2018

Influencer content uploaded to YouTube for 'Jurassic World: Fallen Kingdom' has not only generated more views than official trailers, it has also generated 3x the engagement. ...

YouTube Gets All in on Sponsored Video to Promote ‘Originals’ Content

Carla MarshallJune 21, 2018

YouTube makes an appearance on Tubular's brand new global sponsored video chart after partnering with some influential creators to promote original content on the platform....

11 Trends That Are Driving Billions of Social Video Views in 2018

Carla MarshallJune 19, 2018

The brand new 'State of Online Video' report highlights 11 types of content driving billions of views across YouTube and Facebook. Download the insights today!...

How Tentpole Events Can Push YouTube Rankings Through the Roof: Top YouTube Videos May 2018

Greg JarboeJune 18, 2018

Music, and entertainment-focused channels were among those with the highest view counts on YouTube in May 2018, and that includes one property that jumped 895 places due to a global media event. ...

On Facebook, Digital First Publishers are Still Driving Billions of Video Views: Top Facebook Videos May 2018

Greg JarboeJune 17, 2018

NTD, Blunt Kommunity, LADbible, UNILAD, VT, and Tasty were some of the most-watched publishers on Facebook for video content in May 2018. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information....

How Disney’s Empire of Media Properties Drove Incredible Views and Engagement for ‘Incredibles 2’

Carla MarshallJune 15, 2018

As the world's third largest media and entertainment property, Disney has a stellar network of social channels that helped drive 194M Facebook views for 'Incredibles 2' official content. ...

How Netflix Used Social Video to Get You Hooked on ‘Queer Eye’

Carla MarshallJune 15, 2018

Season two of 'Queer Eye' lands on Netflix today. We take a look at how the streaming giant has used social video to get viewers hooked on the show....

Brands Kick Off World Cup 2018 With a Sponsored Video Push

Carla MarshallJune 14, 2018

In the week's global sponsored video chart, FIFA World Cup 2018 is the big tentpole sporting event that is generating millions of views for brands....

Tubular Labs Top Sponsored Videos Leaderboard of the Week

Carla MarshallJune 9, 2018

Which brands and publishers made the list of the top ten most viewed global sponsored videos? Take a look at the latest leaderboard from Tubular Labs. ...

Ocean’s 8: How Official Trailers and User-generated Content Performed Online

Carla MarshallJune 8, 2018

'Ocean's 8' opens today but how did the official movie trailers perform online compared to user-generated content and influencer videos uploaded to Facebook and YouTube?...

2018 FIFA World Cup Videos and Sports Content Are Winning YouTube

Greg JarboeJune 7, 2018

Sport-based content on YouTube has been exploding in recent years. Here are some insights into how branded video sellers and video showrunners can take advantage of this red hot trend!...

Jimmy Fallon and Talent Shows Rule NBC Entertainment’s Top Online Videos

Bree BrouwerJune 5, 2018

NBC Entertainment has won more Emmy Awards than any other television network in history, but its social video strategy is also at the award-winning level. ...

5 of the Best Sponsored Video Campaigns on Instagram: May 2018

Greg JarboeJune 4, 2018

A huge number of sponsors and partners are publishing video content on Instagram. We take a look at 5 of the best sponsored video campaigns on Instagram in May 2018....

‘Solo: A Star Wars Story’: Official Trailers Generate Stellar Engagement Rates

Carla MarshallJune 1, 2018

Fans of Star Wars continue to consume and engage with official video content around the release of 'Solo' at a staggering rate. We break down the video analytics around the latest Star Wars franchise. ...

Video ROI: Why Kellogg’s Spends 70% of its Advertising Budget With YouTube

Greg JarboeMay 31, 2018

For Kellogg's, YouTube is the #1 partner when it comes to video advertising and promotion, with digital video campaigns driving the creative and strategy behind everything else they do. ...

Esports Videos Attract Billions of Views (and Lots of Brand Opportunities)

Bree BrouwerMay 30, 2018

The esports industry is set to hit $905.6 billion by the end of 2018; in the last year alone, esports videos have pulled in 650 million total views. Clearly, this industry is growing rapidly, and brands have plenty of opportunities to jump on board....

Strategic Insights into ESPN’s Success in the Digital Video Era

Greg JarboeMay 23, 2018

Sports broadcasting giant ESPN generates over 1B social video views a month across its properties by publishing content that thrills and engages its fans. We take a look at the strategic insights that have led to ESPN’s incredible success with online video. ...

Video Analytics: 10 Things You Need to Know About Sponsored Video

Carla MarshallMay 22, 2018

Sponsored video is a billion dollar industry, and an incredibly effective strategy for reaching those target digital-first audiences. We take a look at 10 things you need to know about sponsored video content....

Are Sponsored Videos More Effective than Pre-roll Video Ads?

Greg JarboeMay 21, 2018

Find out why a new report from Ogilvy and The Young Turks states that sponsored videos may be more effective than pre-roll video ads....