Video Marketing Insights

Most Popular YouTube Creators August 2017 – YouTube Channel Rankings

Bree BrouwerSeptember 22, 2017

How Jungle Creations is Winning Sponsored Video on Facebook

Carla MarshallSeptember 21, 2017

The Top Facebook Video Publishers: August 2017 Most-Popular

Bree BrouwerSeptember 20, 2017

How Chobani Uses Sponsored Videos to Stir Up Yogurt Sales and Market Share

Greg JarboeSeptember 5, 2017

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Most Popular YouTube Creators August 2017 – YouTube Channel Rankings

How Jungle Creations is Winning Sponsored Video on Facebook

The Top Facebook Video Publishers: August 2017 Most-Popular

How Chobani Uses Sponsored Videos to Stir Up Yogurt Sales and Market Share

Greg JarboeSeptember 5, 2017

Read how yogurt brand Chobani is partnering with publishers and creators on a series of highly successfully sponsored video campaigns. ...

Why Audience Development is Becoming a Cornerstone Strategy for Digital Video Publishers

Carla MarshallAugust 31, 2017

Data-driven audience development strategies are becoming the cornerstone of successful online video campaigns. But how do you know what audiences you need to develop, and how do you start to build out this kind of strategy?...

GE’s Sponsored Videos Electrify B2B and B2C Audiences

Greg JarboeAugust 29, 2017

General Electric has been using video as part of its digital marketing strategy for years, but now it's teaming up with a host of partners to sponsor video content that engages millions of people. ...

8 Best Practices for Brands Using Instagram Stories

Bree BrouwerAugust 25, 2017

With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform....

Floyd Mayweather and Conor McGregor Take Their Fight to Online Video

Jamie Hancock August 22, 2017

In the build up to this weekend’s super fight between Floyd Mayweather Jr and Conor McGregor, we took a look at the online video story behind the much-hyped mega fight. ...

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Bree BrouwerAugust 17, 2017

Tubular’s recent ‘State of Online Video Report' has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon....

State of Online Video Q2 2017: Get The Latest Insights and Trends

Carla MarshallAugust 14, 2017

Get the latest trends and insights in online video. Our quarterly report recaps the actionable metrics that mattered in online video for Q2 2017 and provide an analysis and outlook for the coming quarter....

Don’t Steal People from Zuckerberg’s Party & 7 Other Insights I Learned Last Week

Allison Stern August 9, 2017

Read the latest online video insights fresh from Tubular's Audience Development panel at YouTube Space LA. Get 8 great tips on the latest best practices. ...

Media Companies Are Investing in Multiple Platforms and Longer Video Content

Greg JarboeAugust 8, 2017

US media companies are shaking things up by investing in longer video content on both YouTube and Facebook. Find out more from our new report on the State of Online Video Q2 2017....

Dollar Shave Club’s New Sponsored Video Campaigns Are Doing F***** Great

Greg JarboeAugust 7, 2017

Dollar Shave Club's first video went super-viral, but its latest sponsored video campaigns are doing even better for the brand....

How Video Rankings Differ on Google and YouTube [New Study]

Greg JarboeJuly 27, 2017

A new study not only discloses some critical data about how video rankings differ on Google and YouTube, it also shares strategic insights about the data to provide the reasons for those differences. ...

How British Airways and Other Airlines Are Using Safety Videos to Fly High Online

Daphne MillerJuly 25, 2017

British Airways just released a new star-filled safety video online, a full month before it makes an appearance on its planes. We take a look at how airline safety videos are becoming a powerful marketing tool in their own right....

How Hyundai’s ‘Shackleton Returns’ Video Campaign Drove Automotive Brand To Top Position

Greg JarboeJuly 24, 2017

‘Shackleton’s Return’ by Hyundai is a remarkable example of great storytelling. So, maybe we shouldn’t be surprised that the video campaign has already generated over 100 million video views for the automotive brand....

Millennial Males are Turning to YouTube and Facebook for Football Views and News

Carla MarshallJuly 19, 2017

Did you know that football videos generated an incredible 23B online video views between May 2016 and May 2017? Or that Facebook live videos about soccer are twice as engaging than for non-live soccer videos? Download our report for more insights....

World’s Largest Unboxing by Volvo Trucks Shows B2B Video Still Amazing

Greg JarboeJuly 18, 2017

Volvo Trucks new 'World's Largest Unboxing' video demonstrates that B2B videos can amaze viewers on YouTube as well as any viral or music video....

The Many Faces of #E32017: Sponsored, Live, and Official Video

Keauna Mason July 14, 2017

At E3 2017, the world's biggest gaming brands released 80 trailers around the most highly-anticipated game releases of the year. We take a look at how live, sponsored, and official E3 2017 content performed on YouTube....

How Refinery29 Owns its Lifestyle Video Presence

Bree BrouwerJuly 11, 2017

Refinery29 is one of the most popular, fastest-growing media brands in the world, and also one of the most-recognized publishers of online video. Here’s how Refinery29 continues to attract views and why the publisher is worth paying attention to in terms of video strategy....